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#Facebook text on image how to

According to Jon Loomer, if your text falls over the gridlines, Facebook may misread your image as text-packed when in fact it meets the 20% rule. Where you place your copy on the image also matters. That's because, as of the time of this writing, Facebook uses a grid overlay when approving your image. "Text" includes text you've overlaid on an image as well as text-based logos, watermarks and even text in your video's thumbnail images. In their own words:įacebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook. But before you go loading up your Facebook ad image with copy, know this: Facebook won't allow you to publish / use an image where copy takes up more than 20% of it. This is the sort of thing that might excite many a direct-response copywriter.

So if all eyeballs are on your image, then it only makes sense to put key messages on said image, like Merchology does: We want to put the important messages where they'll be seen. Let's start with a point you may already be very familiar with: When Writing Facebooks Ads, That's why we need this beginner's guide to writing Facebook ads - because the old copywriting rules may not apply in the same way.

Can be tested with great ease, low cost and relatively strong reliability.

Live in a social space, where shares, likes and pics of friends pepper each ad.

If an image isn't necessary to express that message, then there is no image: A print ad does not always require an image. In fact, it would be like pulling teeth to get FB marketers today to imagine even testing an ad that didn't lead with a big ol' image.Ĭompare that to print ads. It's not about copy and design working together. In Facebook ads, the rule of thumb is for marketers to focus on the image. That's the basic creative process to create ads like:

The copywriters sharing their fleshed-out concepts with art, which then works to bring the concept to life visually.

The copywriters head off to flesh out concepts with taglines and higher-level copy, scrapping the weaker ideas as they go.

Copywriters and designers get in a room to brainstorm, after which.

That is, to generate ad campaign concepts: At least, it may be more like writing a print ad than it is like writing an ad that will show up on the SERPs.īut here's the thing: In print ads, copy and art work together. If you've ever worked in an agency or a creative department - and I've paid my dues in both - you know that copy generally leads art, in a harmonious way.

So perhaps we can say that writing Facebook ads is a lot like writing print ads. Both can be used to attract prospects at every stage, from unaware to coupon-shopping. Their general composition is similar, with copy and art present. Your eye goes to the image in both a print ad and a Facebook ad. Perhaps Facebook ads are rather similar to what we’ve seen for decades in modern advertising.Ĭonsider a pretty typical print ad for shoes:Īre Facebook ads more like print ads than we give them credit for? Or does it? Is the seemingly new focus on the image in FB ads any different from every other ad on the planet… except Google ads? Perhaps Google ads are the different beast. So it’s really only the introduction of step 4 into the mix that makes a Facebook ad a rather different beast. If you write Google ads, you’re probably also used to step 3. To be fair, you should start every marketing initiative – not just Facebook ads – with steps 1 and 2 above.

Write your copy <– way down at the bottom of the list.

Here’s the order of operations they suggest: In fact, copy is so pitifully unimportant in Facebook ads (compared to how important it is everywhere else, especially in AdWords) that Facebook recommends de-prioritizing copy. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad copy – you first test 10 to 15 images, keeping the copy the same across all variations. Let me start with the bad news: with Facebook, images matter more than copy.Ĭonsumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance.

#Facebook text on image how to

How to write your Facebook Ad’s news feed link description.

How to write your Facebook Ad “Text” (In 90 characters or fewer).

How to write your Facebook Ad Headline: 10 quick tips and 1 advanced one.

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